Plastic Free Ecochallenge is a 31-day global campaign offered in partnership with Columbus Zoo and Aquarium, helping participants reduce and refuse single-use plastics. This was my first year at Ecochallenge.org and my first time leading communications for a public Ecochallenge — 6,055 participants across 46 countries, 71% of whom were joining for the first time.

The challenge was to create social media content, email campaigns, and short-form video that recruited new participants, kept existing ones engaged throughout the month, and made the work of going plastic-free feel accessible and achievable.

My role was end-to-end communications — writing and designing social content, producing email campaigns to recruit and re-engage participants, and creating short-form video to promote the campaign and engage participants throughout July 2022.