Beyond Plastic Ecochallenge was an entirely new Ecochallenge built around a different way of thinking about habits and how change unfolds over time.

The challenge was to create social media graphics, posters, and program communications that visually reflected the progression of change, starting with individual action and expanding outward into broader systemic impact. Building on an existing program concept, I translated this idea into a cohesive circular visual system, including the color palette, iconography, and graphic language, with each ring increasing in size to represent the growing scale of change as participants moved through the Ecochallenge journey and their actions “rippled” outward. This visual language was carried consistently across program imagery and communications.

My role was translating the program’s core concept into a unified visual system and written communications that supported participants throughout the Ecochallenge.