30th Anniversary Campaign for Ecochallenge.org

The 30th Anniversary Campaign was a multi-channel effort designed to celebrate Ecochallenge.org’s legacy, communicate long-term impact, and support a full year cycle of fundraising. The campaign spanned a digital impact report, original storytelling, a fundraising page, video content, and an in-person anniversary event.

The challenge was balancing celebration, impact storytelling, and fundraising without overwhelming audiences, while creating an engaging narrative across formats and channels through a year-long cycle. The campaign needed to celebrate Ecochallenge.org’s 30-year legacy while looking toward its future, and to hold an in-person anniversary event within an increasingly digital-first space.

My role: Campaign narrative strategy, writing and editing, visual direction and design, creation of digital invitations and video content, development of the campaign marketing page, and collaborative coordination across campaign assets.